DEVO lead singer, Mark Mothersbaugh, speaks on growing up legally blind, despising music until he saw the Beatles, and how Devo got it’s name in California Inspires Me, a BBH Los Angeles collaboration with The California Sunday Magazine and Google Play delightfully directed by Manson. Mark is a legendary figure for fans of both street art and music culture. Cofounder of the seminal New Wave band DEVO, he was a prolific visual artist before the band’s inception moving seamlessly between multiple mediums creating bold, cartoonish, strangely disturbed works of pop surrealism that playfully explore the relationship between technology and individuality. California Inspires Me brings some of California’s biggest entertainers to life in animated videos. Each video has a special landing page in the Google Play Store, allowing fans to explore the artist’s work and the entertainment that shaped them.
Agency BBH Los Angeles
Client Google Play
Director Manson
Music Shannon Ferguson
Sound Production Brandon McFarland
Special Thanks Kevin Ferguson
March 2015
Press
The California Sunday Magazine California Inspires Me: Mark Mothersbaugh
ADWEEK Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad
BOOOOOOOM California Inspires Mark Mothersbaugh
It’s Nice That Animated interview with Devo’s Mark Mothersbaugh about his life in California
Open Culture Devo’s Mark Mothersbaugh & Other Arists Tell Their Musical Stories
Rolling Stone USA Mark Mothersbaugh Explains How Tragedy Inspired Devo
Shots BBH LA Get Animated & Take on shots Editing Duties
Stash Mark Mothersbaugh on Myopia and Music
Stereogum Mark Mothersbaugh Tells DEVO’s Origin Story In A Cool Animated Short